Can an online shop refuse to sell to me because I live in another EU country?

No. A trader may not block or redirect you without consent, and may not apply different conditions because of your nationality or place of residence when you buy goods delivered to, or collected in, an area the trader serves.

The shop does not have to deliver to your country. You can have the goods delivered to an address the shop covers or collect them there, on the same terms as local customers.

Regulation (EU) 2018/302 (Geo-blocking Regulation), Article 3, Article 4 · European Commission and the national consumer authorities

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Machine-readable summaries for AI agents: /llms.txt and /llms-full.txt.