Article 14 — Amendments to Directive 84/450/EEC
Unfair Commercial Practices Directive, Directive 2005/29/EC
What does UCPD Article 14 say?
Short answer, straight from the official text
Directive 84/450/EEC is hereby amended as follows: 1. Article 1 shall be replaced by the following: The purpose of this Directive is to protect traders against misleading advertising and the unfair consequences thereof and to lay down the conditions under which comparative advertising is permitted.’ 2.
Source: Unfair Commercial Practices Directive, Directive 2005/29/EC, read 2026-10-13.
| In the act | EU 2005/29 |
| CELEX | 32005L0029 |
| Read on | 2026-10-13 |
Official text
Read from the EU Publications Office for this CELEX number. The wording stands as published; nothing here is rewritten or summarised.
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Directive 84/450/EEC is hereby amended as follows:
1. Article 1 shall be replaced by the following:
The purpose of this Directive is to protect traders against misleading advertising and the unfair consequences thereof and to lay down the conditions under which comparative advertising is permitted.’
2. in Article 2:
— point 3 shall be replaced by the following:
‘3.
“trader” means any natural or legal person who is acting for purposes relating to his trade, craft, business or profession and any one acting in the name of or on behalf of a trader.’
— the following point shall be added:
‘4.
“code owner” means any entity, including a trader or group of traders, which is responsible for the formulation and revision of a code of conduct and/or for monitoring compliance with the code by those who have undertaken to be bound by it.’
3. Article 3a shall be replaced by the following:
1. Comparative advertising shall, as far as the comparison is concerned, be permitted when the following conditions are met:
(a) it is not misleading within the meaning of Articles 2(2), 3 and 7(1) of this Directive or Articles 6 and 7 of Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market ( *1 ) ;
(b) it compares goods or services meeting the same needs or intended for the same purpose;
(c) it objectively compares one or more material, relevant, verifiable and representative features of those goods and services, which may include price;
The article continues in the official text.
Who does this apply to
The register names five roles. Open a role to see the duties this act places on it, each row with its article and its source.
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