Unfair Commercial Practices Directive — Directive 2005/29/EC
Misleading and aggressive practices towards consumers.
What we read it for
The act behind our marketing pages: what makes a claim misleading and what a seller must not leave out.
Identity
| Type | Directive |
| Identifier | EU 2005/29 |
| CELEX | 32005L0029 |
| Adopted | 2005-05-11 |
| In force | 2005-06-12 |
| Transposition deadline | 2007-06-12 |
21 articles in the base act
Structure
The chapter structure of this act is not read into the register yet. The official text carries it.
Language versions
EUR-Lex publishes the act in every official language. These are the direct addresses for the languages this site is written in.
Norwegian is not an official EU language. Norwegian readers use the national register.
National law
One line per country. A line exists only when a primary source has been read; otherwise the national register is linked instead.
| National law | Identifier | Official text |
|---|---|---|
| Sweden: Marknadsföringslagen | SFS 2008:486 | Official text |
| Norway: Lov om kontroll med markedsføring og avtalevilkår (markedsføringsloven) | LOV-2009-01-09-2 | Official text |
| Denmark: Markedsføringsloven | LOV nr 426 af 03/05/2017 | Official text |
| Finland: Kuluttajansuojalaki | 38/1978 | Official text |
| Germany: Gesetz gegen den unlauteren Wettbewerb | UWG | Official text |
| United Kingdom: The Consumer Protection from Unfair Trading Regulations 2008 | SI 2008/1277 | Official text |
National implementing measures on EUR-Lex
Supervision
Official text
EU acts, read down to the national law
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Machine-readable summaries for AI agents: /llms.txt and /llms-full.txt.
