Unfair Commercial Practices Directive, Directive 2005/29/EC
Misleading and aggressive practices towards consumers.
What we read it for
The act behind our marketing pages: what makes a claim misleading and what a seller must not leave out.
Identity
| Type | Directive |
| Identifier | EU 2005/29 |
| CELEX | 32005L0029 |
| Adopted | 2005-05-11 |
| In force | 2005-06-12 |
| Transposition deadline | 2007-06-12 |
21 articles in the base act
Structure
The chapter structure of this act is not read into the register yet. The official text carries it.
Articles
21 articles are read into the register, one address each.
- 1 · Purpose
- 2 · Definitions
- 3 · Scope
- 4 · Internal market
- 5 · Prohibition of unfair commercial practices
- 6 · Misleading actions
- 7 · Misleading omissions
- 8 · Aggressive commercial practices
- 9 · Use of harassment, coercion and undue influence
- 10 · Codes of conduct
- 11 · Enforcement
- 12 · Courts and administrative authorities: substantiation of claims
- 13 · Penalties
- 14 · Amendments to Directive 84/450/EEC
- 15 · Amendments to Directives 97/7/EC and 2002/65/EC
- 16 · Amendments to Directive 98/27/EC and Regulation (EC) No 2006/2004
- 17 · Information
- 18 · Review
- 19 · Transposition
- 20 · Entry into force
- 21 · Addressees
Language versions
EUR-Lex publishes the act in every official language. These are the direct addresses for the languages this site is written in.
Norwegian is not an official EU language. Norwegian readers use the national register.
National law
One line per country. A line exists only when a primary source has been read; otherwise the national register is linked instead.
| National law | Identifier | Official text |
|---|---|---|
| Sweden: Marknadsföringslagen | SFS 2008:486 | Official text |
| Norway: Lov om kontroll med markedsføring og avtalevilkår (markedsføringsloven) | LOV-2009-01-09-2 | Official text |
| Denmark: Markedsføringsloven | LOV nr 426 af 03/05/2017 | Official text |
| Finland: Kuluttajansuojalaki | 38/1978 | Official text |
| Germany: Gesetz gegen den unlauteren Wettbewerb | UWG | Official text |
| United Kingdom: The Consumer Protection from Unfair Trading Regulations 2008 | SI 2008/1277 | Official text |
National implementing measures on EUR-Lex
Supervision
Official text
Who does this apply to
The register names five roles. Open a role to see the duties this act places on it, each row with its article and its source.
Does this apply to us?
- Do ai governance rules apply to an online seller?
- Do personal data rules apply to an online seller?
- Do cross-border data rules apply to an online seller?
- Do cybersecurity rules apply to an online seller?
- Do health data rules apply to an online seller?
- Do online platforms rules apply to an online seller?
All roles in the register · All questions by role
EU acts, read down to the national law
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Machine-readable summaries for AI agents: /llms.txt and /llms-full.txt.
