Article 9 — Use of harassment, coercion and undue influence
Unfair Commercial Practices Directive, Directive 2005/29/EC
What does UCPD Article 9 say?
Short answer, straight from the official text
In determining whether a commercial practice uses harassment, coercion, including the use of physical force, or undue influence, account shall be taken of: (a) its timing, location, nature or persistence; (b) the use of threatening or abusive language or behaviour;
Source: Unfair Commercial Practices Directive, Directive 2005/29/EC, read 2026-10-13.
| In the act | EU 2005/29 |
| CELEX | 32005L0029 |
| Read on | 2026-10-13 |
Official text
Read from the EU Publications Office for this CELEX number. The wording stands as published; nothing here is rewritten or summarised.
Jump to a point: Point 1 · Point 2 · Point 3 · Point 4 · Point 5 · Point 6
In determining whether a commercial practice uses harassment, coercion, including the use of physical force, or undue influence, account shall be taken of:
(a) its timing, location, nature or persistence;
(b) the use of threatening or abusive language or behaviour;
(c) the exploitation by the trader of any specific misfortune or circumstance of such gravity as to impair the consumer's judgement, of which the trader is aware, to influence the consumer's decision with regard to the product;
(d) any onerous or disproportionate non-contractual barriers imposed by the trader where a consumer wishes to exercise rights under the contract, including rights to terminate a contract or to switch to another product or another trader;
(e) any threat to take any action that cannot legally be taken.
Who does this apply to
The register names five roles. Open a role to see the duties this act places on it, each row with its article and its source.
Does this apply to us?
- Do ai governance rules apply to an online seller?
- Do personal data rules apply to an online seller?
- Do cross-border data rules apply to an online seller?
- Do cybersecurity rules apply to an online seller?
- Do health data rules apply to an online seller?
- Do online platforms rules apply to an online seller?
All roles in the register · All questions by role
The text is quoted from the official source and is not legal advice. A national court reads the language version that binds in its jurisdiction.
Back to the act · EU acts, read down to the national law
ExploreWorldAI is operated by Valkiv Ventures AB (Reg. no. 556995-1311), Kungsgatan 8, 111 43 Stockholm, Sweden. EU-hosted, with data processing assessed against the GDPR. Contact: hello@exploreworldai.com.
Machine-readable summaries for AI agents: /llms.txt and /llms-full.txt.
